Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Online Shopping: Millennials Step Up

Posted on July 18, 2013 by bermanevansretail

We know that online shopping behavior varies by age, income, education, etc. Now, a new study by DDB Worldwide shows the significant impact of age on online shopping attitudes and behavior. As eMarketer notes: “A January 2013 survey from ad agency DDB … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Loyalty Club Members Up, Customer Loyalty Down

Posted on July 17, 2013 by bermanevansretail

Customer loyalty is one of the key drivers of long-time retailer success. As a result, retailers have greatly expanded their loyalty programs to further incentivize repeat business, as the following chart shows. Nonetheless, sustaining customer loyalty is not an easy … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Turning Cell Phone Users into Positive Social Media Commenters

Posted on July 15, 2013 by bermanevansretail

For a long time, many retailers have set strict policies against taking photos in their stores — and they have especially been upset with cell phone users snapping photos. Now, some retailers have recognized that cellphone shots can be turned … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments