Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Better Understanding Big Data

Posted on February 13, 2014 by bermanevansretail

As we know, “big data” is more important than ever for retailers today. However, the process for gathering, compiling, and analyzing such data is complex. Thus, good software and integrated systems are keys to getting the most out of big … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | 2 Comments

Can RadioShack Make a Comeback?

Posted on February 9, 2014 by bermanevansretail

RadioShack has a had tough go of it in recent years. It has tried various times to reinvent itself; and it is doing so again now. Its repositioning message was humorously unveiled during last week’s Super Bowl. But, there are … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Tips for Offering a Better Customer Experience

Posted on February 6, 2014 by bermanevansretail

After all of the recent data breach and deliveries problems that have been in the news, it’s time to get back to focusing on how to optimize the retail customer experience — and to recapturing customer trust. As Jeannie Walters, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment