Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Another Take on Bricks-and-Mortar Retailing

Posted on February 24, 2014 by bermanevansretail

An interesting question is whether any retailer can make it the future as a pure brick-and-mortar player, given the growth of online and mobile shopping. With this mind, Cynthia Clarke — writing for 1to1 Media — makes a number of … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Is BMW’s New High-Tech Selling Approach Going to Be a Winner?

Posted on February 20, 2014 by bermanevansretail

As we have reported before (see the story on Tesla seeking to bypass traditional car dealers), the retail auto industry is changing. Now comes word that BMW is going to change the dealership experience and modify the role of salespeople. … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , | 3 Comments

Are Your Customers Passionate About You?

Posted on February 17, 2014 by bermanevansretail

As we know, customer satisfaction alone is often insufficient for generating and sustaining long-term customer loyalty. It is important to exceed customer expectations whenever possible and drive greater customer passion. Consider these findings from a recent Responsys study of U.S. … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 3 Comments