Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Retail Strategy Lessons from McKinsey & Co.

Posted on March 16, 2014 by bermanevansretail

McKinsey & Co., the world-renowned consulting firm, has published a lot of information about the field of retailing. Most recently, McKinsey’s Peter Breuer, Thierry Elmalem, and Chris Wigley have written an in-depth piece on the need for many companies to engage … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments

Amazon.com: Not So Prime Any More?

Posted on March 14, 2014 by bermanevansretail

If you visit “About Amazon Prime” today, you will see the regular blurb on the advantages of being a Prime customer: “Receive all the benefits of Amazon Prime including FREE Two-Day Shipping for eligible purchases, unlimited access to stream movies … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Small Businesses Now More Social

Posted on March 9, 2014 by bermanevansretail

Over the last few years, we’ve seen most major businesses get involved with social media, while smaller firms have lagged behind. Now, according to LinkedIn, social activities are on the rise among small firms as well: “Leading a small business … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment