Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

A Social Media Marketing Funnel

Posted on May 12, 2014 by bermanevansretail

Learn more about social media.   Evans on Marketing In the infographic below, there are some neat facts and tips about building a social media funnel. Visually View original post

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

A Nice Slideshow on the Future of Retailing

Posted on May 5, 2014 by bermanevansretail

The slideshow below is from  Ross Dawson‘s keynote speech at Congreso Internacional de Retail in Lima Peru. Dawson is a futurist and strategy advisor at AHT.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

Leaders in Digital Shopper Marketing

Posted on May 2, 2014 by bermanevansretail

Via Shopper Marketing, Path to Purchase Institute has published its second annual report on “Who’s Who in Digital Shopper Marketing:” “Here is our list of brand and retail executives who are making notable contributions in the areas of digital shopper marketing, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment