Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Retail Shopping: Mother’s Day Vs. Father’s Day

Posted on May 22, 2014 by bermanevansretail

We all know that Mother’s Day is a huge retail shopping event. But how big is Father’s Day? Before reading the rest of this post, consider this question: Annually, by what percentage, are Mother’s Day sales revenues higher than Father’s … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Are You Personally Secure Online? Take This Quiz to See!

Posted on May 20, 2014 by bermanevansretail

Recently, Professor Joel Evans of the Hofstra Zarb School of Business made a presentation on “How to Be Even Smarter Online, Especially with Social Media.” As part of this presentation, a 21-item true-false quiz on online/social privacy was conducted. Through … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments

Retailers Becoming More Aggressive in Reducing Security Breeches

Posted on May 19, 2014 by bermanevansretail

As we all know, data theft and security breeches are a huge problem for both large and small retailers (click here, for example). After the spate of recent incidents, retailers and credit card companies in the United States seem ready now … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment