Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Mobile Keeps Growing for Retailers

Posted on July 18, 2014 by bermanevansretail

According to new research by Fetch, a full-service mobile marketing agency, mobile is becoming ever more important for retailers: “Fetch conducted a series of interviews with executive-level thought leaders at several retail brands across multiple industries. Through these insider discussions, Fetch gained deep insights into the … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 2 Comments

Rocky Seas for Wal-Mart

Posted on July 15, 2014 by bermanevansretail

Although Wal-Mart is still by far the world’s largest retailer, it has faced some stormy seas in recent years. U.S. store sales are stagnant. Earnings have been tight. Competition from dollar stores and from online retailers has taken its toll. … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , | 2 Comments

Fast Company’s 2014 Ten Most Innovative Retailers

Posted on July 8, 2014 by bermanevansretail

Each year, Fast Company compiles a number of industry lists ranking the most innovative companies in the world. One of Fast Company’s industry lists ranks its ten most innovative retailers. Here is Fast Company’s 2014 retail list: Warby Parker Amazon.com … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment