Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Appeagle’s “Definitive E-Commerce Report”

Posted on November 11, 2014 by bermanevansretail

Check out this global E-commerce forecast from Appeagle — in a nice summary infographic by region of the world.    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

How SMB Retailers Can Better Utilize Twitter

Posted on November 10, 2014 by bermanevansretail

Twitter keeps growing in popularity as a social media platform. According to its Web site, Twitter has “284 million monthly active users. 500 million Tweets are sent per day. 80% of Twitter active users are on mobile. 77% of accounts are outside the U.S. Twitter … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Kearney’s 2014 Global Retail Development Index

Posted on November 8, 2014 by bermanevansretail

As industrialized countries around the world plateau economically, retailers often look for opportunities in developing countries. But, where should they look? One great source of information is A.T. Kearney. Annually, A.T. Kearney produces a Global Retail Development Index (GDRI). This Index: … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment