Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

An Upscale Catalog War: Neiman Marcus Vs. Saks

Posted on November 15, 2014 by bermanevansretail

For years, Neiman Marcus has led the way among upscale retailers with its elaborate annual Christmas catalog. Click below to access this year’s catalog.   This year, Neiman Marcus faces a new luxury catalog challenger — Saks. Click below to … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , | Leave a comment

Singles’ Day in China: Records Fall

Posted on November 13, 2014 by bermanevansretail

Singles’ Day in China is a huge event. And while it may be hard for us to believe, Singles’ Day dwarfs Cyber Monday for sales volume by a ratio of nearly 3 to 1. What is Singles’ Day? Each year, … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Be a Smart Customer: 2014 Holiday Shopping Tips

Posted on November 12, 2014 by bermanevansretail

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 3 Comments