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Category Archives: Part 6: Merchandise Management and Pricing
Zara: On the Fast Fashion Track
As we’ve blogged previously, Zara, the Spain-based global apparel retailer that is part of Inditex, is on quite a roll. It is now the largest fashion retail chain in the world. Suzy Hansen, reporting for the New York Times, notes … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged appa, fashion, fast, global retailing, Inditex, location, merchandising, promotion, strategy, success, Zara
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Cross-Channel Shopping and the Holiday Season
Cross-channel shopping is booming. And retailers must act accordingly during the holidays. As Jay Henderson reports for Multichannel Merchant: Although “retailers have witnessed tremendous progress when it comes to mobile marketing and adoption, there are still two main challenges to overcome: Keeping … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged cross-channel, customer expectations, experiential retailing, merchandising, multichannel, Multichannel Merchant, online shopping, opportunity, promotion, tips
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Retailers Moving Up the Holiday Shopping Season
After dominating the Christmas holiday season for years, Black Friday is now facing increased competition from Thanksgiving store openings and Cyber Monday. According to eMarketer: “Retailers are shifting their holiday promotions up earlier each year, and the buzz has moved … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Black Friday, customer expectations, Cyber Monday, holiday, merchandising, online shopping, opportunity, promotion, shopping, trends
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