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Category Archives: Part 6: Merchandise Management and Pricing
Retailers Must Respond to the Shopping Needs of the Senior Market
Retailers beware! Seniors not only buy different goods and services than shoppers of other generations, they also shop differently. Consider these observations — and the chart below — from Nielsen: “We’re all getting older, but we’re also living longer. And … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, merchandising, multichannel, Nielsen, older, opportunity, planning, senior, shopper, tips, trust
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Will People Be Attracted to “Shop Your Way” at Sears?
For quite some time now, Sears and sister retailer Kmart have significantly lagged the retail industry in performance. We even did a post on the problems with a photo montage. Now, Sears has decided to incentivize customers in a rather … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, experiential retailing, Kmart, merchandising, promotion, Sears, Shop Your Your Way
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Dealing with an Ominchannel Shopping Experience
Understanding the consumer’s new path to purchase, which often often requires a very coordinated in omnichannel experience, is important for virtually every firm. As such, a recent article from McKinsey’s Edwin van Bommel, David Edelman, and Kelly Ungerman gives some … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer service, experiential retailing, location, merchandising, multichannel, omni channel, online shopping, opportunity, planning, tips
2 Comments
