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Category Archives: Part 5: Managing a Retail Business
Interesting Retailing Quotes and Data on Social Media
The Retail Owners Institute has assembled an interesting assortment of quotes from a self-selected sample of retailers (two-thirds of whom operate only one store) regarding their social media practices, and conducted research on this topic. Even among small retailers, social … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged competition, entrepreneur, online shopping, research, retail analytics, Retail Owners Institute, retail quotes, social media, trends
2 Comments
The Pre-Store Impact of Digital Shopping
Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, digital shopping, experiential retailing, merchandising, multichannel, Nielsen, online shopping, pre-store, retail analytics, tips
2 Comments
Measuring Whether Retailers Are Providing Good Jobs
As we have reported before, it is critical for retailers to better understand and motivate their employees. With that in mind, what retailers are doing best with employee relations and performance? Recently, Zeynep Ton, an adjunct associate professor the MIT Sloan School of Management, … Continue reading
