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Category Archives: Part 5: Managing a Retail Business
Can Showrooming Be Turned into a Positive?
As we have discussed several times, showrooming is a major problem for store-based retailers that are losing customers who visit the store and then buy online. And many retailers continue to fight back. Sometimes, they do so reactively — such … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, Best Buy, customer expectations, customer loyalty, customer service, experiential retailing, online shopping, showrooming, social media, strategy, Target, Wal-Mart
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Restaurant Logistics: Striving to Serve the Perfect Meal
Restaurant logistics are a key to these retailers’ success. Poor logistics means ingredient shortages, stale food, higher costs, and more. So, restaurants really need to get their logistics and supply chain management right. As Joseph O’Reilly reports for Inbound Logistics: “In many … Continue reading
Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing
Tagged costs, customer expectations, logistics, merchandising, opportunity, planning, restaurants, retail analytics, supply chain, tips, trends
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Macy’s Evolving Digital Strategy
Macy’s has really ramped up its digital strategy.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged digital, experiential retailing, Macy's, online shopping, opportunity, social media, strategy, technology, trends
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