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Category Archives: Part 5: Managing a Retail Business
Can Car Manufacturers Sell Direct and Bypass Dealers?
Tesla Motors is a U.S.-based manufacturer of upscale high-performance electric cars. As it notes at its Web site: “The Tesla Roadster hit the streets in early 2008 as a car with no equal. Four years later, over 2,300 Roadsters drive emissions-free … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged auto dealer, car, competition, distribution, Elon Musk, entrepreneur, experiential retailing, franchising, legislation, location, merchandising, multichannel, online shopping, opportunity, planning, strategy, Tesla
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Mobile Shopping and Affluent Consumers
As we have reported before, mobile media are now commonly being used by many consumers during the shopping process. Let’s look specifically at affluent consumers. According to eMarketer: “The wealthy consumer is highly likely to own a smartphone or tablet, … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, customer service, eMarketer, experiential retailing, location, Luxury Institute, merchandising, mobile shopping, multichannel, online shopping, shopping, social media, trends
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Retailing: From A to Z 