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Category Archives: Part 5: Managing a Retail Business
New eMarketer Retail Roundup Report
eMarketer recently published a new report on the status and future of E-tailing. As it notes in the introduction to the report: “U.S. retail E-commerce sales are expected to continue growing robustly in coming years, reaching $262.3 billion in 2013. … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged competition, customer expectations, customer loyalty, customer service, E-tailing, eMarketer, experiential retailing, multichannel, online shopping, opportunity, segmentation, tips, trends
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Hard Rock Re-inventing Itself
Hard Rock Cafe has been around for more than forty years. As it says at the company Web site: “Hard Rock is a haven for fans of music, food, and great times. Whether you are down for a Legendary Burger, … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, customer service, experiential retailing, global retailing, Hard Rock, location, merchandising, promotion, trends
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Will New Burger King’s Fries Be “Satisfrying?”
Just like McDonald’s, Burger King has faced a lot of criticism over the health aspects of its menus. So, Burger King is taking a very big step — and introducing French fries with fewer calories and less fat. Will these … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged Burger King, customer expectations, healthy, McDonald's, merchandising, opportunity, Satisfries, trends, video
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