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Category Archives: Part 5: Managing a Retail Business
Be Safe: Better Manage Your Online Passwords
Originally posted on Zarb Means Business:
As we should all be aware, identity theft and intrusive viruses are getting worse. So, what should we do about this to better protect ourselves? Geoffrey A. Fowler, a Wall Street Journal expert on…
Leaders in Digital Shopper Marketing
Via Shopper Marketing, Path to Purchase Institute has published its second annual report on “Who’s Who in Digital Shopper Marketing:” “Here is our list of brand and retail executives who are making notable contributions in the areas of digital shopper marketing, … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, experiential retailing, merchandising, mobile shopping, multichannel, online shopping, Path to Purchase Institute, shopper marketing, social media, success, trends
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