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Category Archives: Part 5: Managing a Retail Business
From Online to Offline: More Companies Doing It
Amazon — which recently announced that it would open a brick-and-mortar in Manhattan — is only the latest online retailer (but certainly the biggest 🙂 ) to decide to go multichannel. Other firms that have been making the move include … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged American Express U.S. Small Merchant Group, Bonobos, Brichbox, bricks and clicks, customer expectations, customer service, experiential retailing, multichannel, offline, online, Rent the Runway, small retailer, strategy, tips, trends, video
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For Holiday 2014: Will Shippers Be Able to Avoid Last Year’s Problems?
In January, we wrote a post title “Lessons from the Holiday 2013 Hacking and Shipping Fiasco.” That post dealt with the shipping delays by UPS and FedEx so that some shoppers did not get their presents delivered until after Christmas … Continue reading
When Do People Do Their Holiday Shopping?
As we enter the 2014 major holiday shopping season — yes, it’s that time already, it is important to understand when consumers will shop. According to Google: “This holiday shopping season will be our most connected ever, with devices at … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged 2014, competition, customer expectations, experiential retailing, Google, holiday shopping, infographic, inventory management, merchandising, multichannel, online shopping, planning, social media, tips
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