Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Retailing A to Z: New Edition of Retail Management Text

Posted on March 13, 2017 by bermanevansretail

We are delighted to announce the publication of the thirteenth edition of Retail Management: A Strategic Approach. by Barry Berman, Joel R. Evans, and Patrali Chatterjee. We have not rested on our laurels. [Click on the image to visit the … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Cross-Channel Integration in 2017

Posted on February 14, 2017 by bermanevansretail

This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing. eMarketer reports that: “Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

How the World’s Population Is Changing

Posted on February 9, 2017 by bermanevansretail

For many large retailers, understanding the shifts in the global population is imperative. Take a look at this video to learn more.    

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment