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Category Archives: Part 4: Store Location Planning
Today’s Outlet Stores: Are They TOO Popular?
Outlet stores (and shopping centers) have been around for decades. When they first opened, they sometimes occupied old factory buildings, focused on end-of-season merchandise and irregulars, and located miles away from traditional retailers so as not to hurt their retailers’ … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Coach, competition, customer expectations, inventory management, location, Macy's, merchandising, Neiman Marcus, Nordstrom, online shopping, opportunity, outlet mall, outlet store, pricing, Saks, strategy, trends
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From Online to Offline: More Companies Doing It
Amazon — which recently announced that it would open a brick-and-mortar in Manhattan — is only the latest online retailer (but certainly the biggest 🙂 ) to decide to go multichannel. Other firms that have been making the move include … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged American Express U.S. Small Merchant Group, Bonobos, Brichbox, bricks and clicks, customer expectations, customer service, experiential retailing, multichannel, offline, online, Rent the Runway, small retailer, strategy, tips, trends, video
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A Small Florist Flourishes
Today, times remain tough for a wide variety of retailers — both large and small. But, as always, there are some shining stars. And we can learn from them. One such star is Andrea Glass, a florist in Louisville, Kentucky, … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Andrea Glass, Boston’s Floral Couture, competition, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, florist, Louisville, merchandising, small business, strategy, success
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Retailing: From A to Z 