Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Optimizing In-Store Traffic

Posted on March 9, 2016 by bermanevansretail

Given the fast-changing nature of both bricks-and-clicks retailing and online retailing, store-based retailers really need to do everything they can to optimize their in-store traffic. Recently, HeadCount did a study on in-store traffic counts. This report is available [with a free … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , | 1 Comment

A New Samsung Store: With NO Products to Sell

Posted on February 25, 2016 by bermanevansretail

Over the years, Nike, Apple, Walt Disney, and many other firms have opened their own retail stores. Although one of these firms’ goals is to present a showcase of their products and thereby enhance their images, they all have sold … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

Dylan’s Candy: Using Data Well

Posted on February 24, 2016 by bermanevansretail

As noted at its Web site,  “In 2001, Dylan Lauren [yes, the daughter of Ralph] pioneered creating the world’s largest confectionery emporium and lifestyle brand, Dylan’s Candy Bar. By merging the worlds of art, fashion, and pop culture with candy, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 2 Comments