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Tag Archives: Samsung
A New Samsung Store: With NO Products to Sell
Over the years, Nike, Apple, Walt Disney, and many other firms have opened their own retail stores. Although one of these firms’ goals is to present a showcase of their products and thereby enhance their images, they all have sold … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged experiential retailing, FierceRetail, merchandising, multichannel, promotion, Samsung, Samsung 837
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