Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

RealReal: An Interesting Consignment-Based Retail Strategy

Posted on April 7, 2016 by bermanevansretail

The RealReal “is the leader in authenticated luxury consignment. We offer the largest selection of pre-owned and authenticated luxury items including men’s and women’s luxury fashion, fine jewelry & watches and fine art. The RealReal sells pieces from designers such … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

The Science (?) of Retail Security

Posted on April 6, 2016 by bermanevansretail

As been been reported so many times, retail security — both in-store and online — has become a major issue for millions of companies around the world. (see, for example, 1, 2, 3) Very recently, EarthLink noted this about security: “Our … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , | 3 Comments

SSI Group: A State-of-the-Art Philippine Retailer

Posted on April 5, 2016 by bermanevansretail

SSI Group is a Philippine retailer that describes itself in this way: SSI Group is the leading specialty retailer in the Philippines with an extensive portfolio of established international brands [including Payless Shoesource]. Our portfolio caters to all aspects of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment