Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

What Do U.S. Shoppers Spend in Real Time?

Posted on May 20, 2016 by bermanevansretail

What do Americans eat, drink, buy, and spend by the second — in real time? Click the image to see an interactive infographic from Couponbox.com. The image below is static and shows only a small amount of the infographic.   … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , , , , , | 2 Comments

Good Opportunities for Small Firms

Posted on May 12, 2016 by bermanevansretail

What industries are trending upward and represent good opportunities for small business? Weekly, MSNBC’s “Your Business” program: “features experts to share their secrets for improving your business. Want your business to excel in new areas or thinking about starting an … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

How Important Are Millennials to Retailers?

Posted on May 11, 2016 by bermanevansretail

Millennials now represent the largest population group in the United States — which makes Millennials a very attractive target for business. According to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment