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Category Archives: Part 3: Targeting Customers and Gathering Information
Customers That Make Employees Want to Hide
As we have noted many times, the quality of customer service may make or break a retail store. But what are employees supposed to do when customers exhibit bad (sometimes abusive) behavior? What would YOU do if customers go overboard? … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged bad behavior, customer, customer expectations, employee satisfaction, experiential retailing, trust, video, YouTube
3 Comments
For Small Businesses: Payment Processing Must Be Easier
For large retailers, handling multiple credit/debit card brands is pretty systematic due to their own sophisticated computer systems and the support from the major card issuers. The tasks are not as simple for small retailers. As reported by PYMENTS.com: “Running a … Continue reading
Why Don’t Some Store-Based Retailers Get It?
Target had a lot of problems a couple of years ago, with hackers get into the accounts of millions of shoppers. It received a lot of negative press; and for a while, Target was distrusted by some of its customers. … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged curbside pickup, customer expectations, customer service, experiential retailing, location, multichannel, omnichannel, online shopping, Target
2 Comments
Retailing: From A to Z 