Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Australia’s Telstra: Focusing on Employee Empowerment

Posted on September 21, 2012 by bermanevansretail

Telstra, an Australian-based global firm, is a technology-driven telecommunications company with a number of retail stores. It recognizes the importance of store managers and empowers them accordingly. The focus is on customer service.    

Posted in Career Video Clips, Careers in Retailing, Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , | Leave a comment

A Retail Store Design Checklist

Posted on September 21, 2012 by bermanevansretail

Here’s a good overview of retail store design by Barb Crowhurst, a retail makeover specialist — from the Gift and Home Channel.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments

L.L. Bean: Cross-Channel Merchant of the Year

Posted on September 20, 2012 by bermanevansretail

Today, L.L. Bean was honored as the Cross-Channel Merchant of the Year at  Multichannel Merchant’s  27th Annual MCM Awards. Click the image to learn why.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment