Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

One in Ten to Shop on Thanksgiving?

Posted on November 19, 2013 by bermanevansretail

Just a few years ago, almost all retailers closed on Thanksgiving to give their employees and shoppers a breather before the big shopping push on Black Friday. Things are sure different today. As reported by Andria Cheng for MarketWatch: “About … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Small Biz Retailer: Helpful Insights and Resources

Posted on November 18, 2013 by bermanevansretail

Small Biz Retailer is a Web site that focuses on smaller firms. It offers a wide range of useful information: “The big retailers typically have people to whom to delegate many tasks. The challenge for the so-called ‘small retailers:’ they … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

Advice for Retailers: How to Better Use Pinterest

Posted on November 16, 2013 by bermanevansretail

As we know, Pinterest is a growing social media site that attracts a large audience, the vast majority of whom are women. According to Tim McMullen and Ryan Woolley, writing for Chief Marketer: “According to the National Retail Federation, consumers … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment