Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Retail’s Impact on the Economy

Posted on November 15, 2013 by bermanevansretail

We all know that the retail sector is a major driver of the economy — in the United States and around the world. With that in mind, take a look at this informative infographic by Milo. Included are data on … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

What Is the Impact of Odd Pricing?

Posted on November 14, 2013 by bermanevansretail

Evans on Marketing Odd pricing ($799 rather than $800; $5.99 rather than $6.00) has been used by marketers for a hundred years. Do you agree with the conclusions stated in this video? Do we really see $799 as $700 rather … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

How the Restaurant Industry Is Using Digital Media

Posted on November 13, 2013 by bermanevansretail

There are lessons to be learned by retailers from the experiences of the restaurant industry with digital media — both good and bad. According to eMarketer: “Social media have become a blessing and a curse for the restaurant industry. The … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment