What Is the Impact of Odd Pricing?

Evans on Marketing

Odd pricing ($799 rather than $800; $5.99 rather than $6.00) has been used by marketers for a hundred years.

Do you agree with the conclusions stated in this video? Do we really see $799 as $700 rather than $800?
 

 

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This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , . Bookmark the permalink.

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