Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Amazon and eBay: Retail Killers Or Fighting for the 6 Percent?

Posted on December 20, 2013 by bermanevansretail

Clearly, Amazon.com and eBay are major — and aggressive — price-oriented online retailers. And yes, they have clobbered some store retailers’ profit margins and driven many store retailers out of business. And yes, they are competing with each other as … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 2 Comments

The Economic Benefits of Local Shopping

Posted on December 12, 2013 by bermanevansretail

On the Saturday between Black Friday and Cyber Monday, American Express annually promotes Small Business Saturday. So, just how important is local shopping for the economy? CreditDonkey, a credit-card comparison and financial education Web site., has prepared an infographic that looks … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment

Macy’s Increases Its Merchandise Offerings for Hispanics

Posted on December 6, 2013 by bermanevansretail

There are about 54 million Hispanics in the United States — and growing, which makes this diverse group of people a key market for retailers. In summarizing U.S. census data, AHAA reports:  “The  Hispanic population of the United States is the nation’s … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment