Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Thanksgiving 2013 Shopping: Hyperbole Versus Reality

Posted on December 2, 2013 by bermanevansretail

How good or bad were the results for the Thanksgiving Weekend? If one looks at today’s headlines, you would think it was a disaster. That’s the hyperbole.  Take the headlines from the New York Times: “Gloomy Numbers for Holiday Shopping’s Big … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

A Video Look at Retailing 2020

Posted on December 1, 2013 by bermanevansretail

Coca-Cola Research has produced a neat video on retailing 2020, especially from the perspective of appealing to younger consumers. Take a look.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

A New Infographic on Global Retailing Trends

Posted on November 28, 2013 by bermanevansretail

Cegid, a software developer focused on retailing, has produced an excellent infographic on retailing trends around the globe. This infographic incorporates data from the A.T. Kearney Global Retail Development Index: “The Global Retail Development Index is an annual study that … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 8: Putting It All Together | Tagged , , , , , , | 3 Comments