Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Is Chipotle’s Scarecrow Advertising Campaign Really One of the Worst of 2013?

Posted on January 19, 2014 by bermanevansretail

In September, we reported about “The Scarecrow from Chipotle” advertising campaign. This campaign has received a lot of criticism from professional marketers. Now, according to the Wall Street Journal: “Chipotle ‘s three-minute animated video ad that pokes fun at the processed-food … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

A Retailing Call to Action: More Bad News About Hacking

Posted on January 18, 2014 by bermanevansretail

The back story about the recent hacking episode with Target keeps getting worse!! And the implications for ALL retailers is clear: They must be more vigilant in protecting their computer networks; and they must be more responsive when hackers have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 6 Comments

Digital Marketing Trends

Posted on January 16, 2014 by bermanevansretail

What should retailers know about digital marketing trends in 2014? Take a look at this infographic from position2.com.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 2 Comments