Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Is “Free Shipping” Really “Free”?

Posted on November 2, 2014 by bermanevansretail

We know that more shoppers today are price-conscious and more of them are likely to comparison shop. One aspect of price that customers are quite interested in is free shipping of online orders. But “free shipping” has two components that … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

Don’t Discourage Customers from Visiting Your Web Site

Posted on November 1, 2014 by bermanevansretail

Unfortunately, many viewers abandon a Web site after a short visit. Why does this happen? And what can we do about it? As Kissmetrics notes: “Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Tweeting for a Job During the 2014 Holiday Shopping Season

Posted on October 31, 2014 by bermanevansretail

Yes, in the fast-changing world of social media, retail job postings have now come to Twitter. So, this represents another opportunity for job seekers! When retailers ramp up for the peak holiday shopping season, they often need to hire seasonal … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment