Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

An Infographic Dictionary for Business Founders

Posted on March 20, 2015 by bermanevansretail

Often times, the lingo involved with startups is in a class by itself. So, what terminology is essential for business founders to know? As Pedro Sanchez de Lozada writes for Udemy, an online educational firm: “Silicon Valley not only has … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Sales Tax Fairness Revisited

Posted on March 17, 2015 by bermanevansretail

“Sales tax fairness” is a phrase by retail trade associations and numerous store-based retailers. It is intended to motivate Congress to require online retailers to collect sales tax in a manner consistent with store-based retailers. The latter feel that online … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment

An Infographic on the Art of Window Displays

Posted on March 16, 2015 by bermanevansretail

Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking. As Barry Rice writes for ShutterCo, a leading provider of shutters in Dublin, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 3 Comments