Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

The Psychology Behind the Online Consumer Checkout

Posted on April 29, 2015 by bermanevansretail

What aspects of consumer psychology should we be aware of when our company is engaged in online retailing? Take a look at this infographic from Great Britain’s 360vouchercodes.co.uk. Consumer Psychology & The E-Commerce Checkout  

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

Making Service Bookings More Efficient

Posted on April 28, 2015 by bermanevansretail

One challenge for service retailers is smoothing out their customer traffic so as to maximize the efficient use of the firms’ available time. Now, this can be done through online software applications. One such application is from WooCommerce: “What’s the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Great Blogging Tips: An Infographic

Posted on April 26, 2015 by bermanevansretail

Looking to make your blog as good and effective as possible? Then, consider the 50 tips in the infographic below. The infographic was developed by Cent for Your Escape from 9 to 5: “There are plenty of blogging tips all … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment