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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Never on Sunday: Will This Be Changing in France?
In the United States, many cannot remember that Sunday “blue laws” — whereby retail businesses were not allowed to open — were the rule rather than the exception. Today, in most communities, a large number of stores are open seven … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged blue law, customer expectations, customer loyalty, France, global, legislation, shopping, Sunday closing
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Omnichannel Charges Ahead
At first, retailers mostly operated through one channel — physical stores. Then came mail and phone orders, and more recently, the online channel. Integrating these channels is important and can be a point of differentiation. Consider this observation from Marian … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged customer expectations, Diane von Furstenberg, experiential retailing, Google, JWT Intelligence, mobile shopping, multichannel, online shopping, promotion, video
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