Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Knowing Anna: How Well Do You Understand Your Customers?

Posted on July 21, 2015 by bermanevansretail

With the advent of big data, there are more opportunities than ever to use micro-marketing in targeting and understanding our customers. Here is an example from Teradata: “Catch the moment — Marketing that connects with Anna. What would you do … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Free Resources from Trendwatching.com

Posted on July 17, 2015 by bermanevansretail

Trendwatching.com is an excellent source of information about current and emerging trends around the globe: “Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. We rely on … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

More Senior Women Executives Emerging in Retailing

Posted on July 14, 2015 by bermanevansretail

After a very long period in which men have dominated the senior executive positions in retailing, more women have now ascended to top positions. As Laura Heller writes for FierceRetail: “Change has been slow to come to retail. And that is … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , , , | 2 Comments