Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

The State of E-Commerce: A Benchmark Report

Posted on December 16, 2015 by bermanevansretail

What is the state of E-commerce today? Internet guru Yotpo has conducted a large-scale study on this to provide us with more insights: “Yotpo’s E-Commerce Benchmark features the most recent & relevant data from over 65 million orders across over … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Do Social Media Enthusiasts Really Want “Buy” Buttons?

Posted on December 14, 2015 by bermanevansretail

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

How Should Chipotle Deal with All the Negative Publicity?

Posted on December 10, 2015 by bermanevansretail

Chipotle, the trendy fast-food chain, has been dealing with a difficult health-and-safety environment for a while now. It has had to temporarily close some outlets; and it has received a barrage of negative publicity. Here’s a YouTube video from Bloomberg, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment