Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

2015 Global Retail Sales Booming

Posted on April 15, 2015 by bermanevansretail

2015 promises to be a very strong retail sales year around the world as more countries recover from their recessions. Total global retail sales in 2015 are projected to reach nearly $24 trillion dollars. According to eMarketer: “Retail sales worldwide … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Gen Z Coming of Age: Millennials Move Over (a Little)

Posted on April 14, 2015 by bermanevansretail

As Wikipedia reports: “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Better Communicating with Loyal Customers

Posted on April 7, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “Better Communicating with Loyal Customers” by Joel R. Evans and Barry Berman    In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with ongoing customers. … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment