Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

The Psychology Behind the Online Consumer Checkout

Posted on April 29, 2015 by bermanevansretail

What aspects of consumer psychology should we be aware of when our company is engaged in online retailing? Take a look at this infographic from Great Britain’s 360vouchercodes.co.uk. Consumer Psychology & The E-Commerce Checkout  

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

Making Service Bookings More Efficient

Posted on April 28, 2015 by bermanevansretail

One challenge for service retailers is smoothing out their customer traffic so as to maximize the efficient use of the firms’ available time. Now, this can be done through online software applications. One such application is from WooCommerce: “What’s the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Pricing in Action: Discount Wedding Dresses

Posted on April 23, 2015 by bermanevansretail

Discount prices are still a major competitive advantage, even as global economies emerge from the Great Recession. One deep discounter is Bootleg Betty, located in Knoxville, Tennessee. Bootleg Betty reports that: According to a report published by The Knot in … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 2 Comments