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Category Archives: Online Retailing
The Pre-Store Impact of Digital Shopping
Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, digital shopping, experiential retailing, merchandising, multichannel, Nielsen, online shopping, pre-store, retail analytics, tips
2 Comments
Fighting Credit Card Fraud
Credit card fraud costs retailers, consumers, banks, and credit card firms billions and billions of dollars worldwide — and that only includes the fraud we know about, not the fraud that goes unreported. This post focuses on online credit card … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues
Tagged bad behavior, credit card, fraud, global, HubSpot, planning, retail analytics, tips, trends
5 Comments
An Early 2015 Retail Holiday Forecast
According to consulting firm Deloitte’s latest retail forecast, 2015 holiday sales are expected to increase by 3.5 to 4 percent. This includes both online shopping and brick-and-mortar stores. Take a look at this video from The Street.
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged 2015, brick-and-mortar store, customer expectations, Deloitte, experiential retailing, forecast, holiday shopping, merchandising, multichannel, opportunity, video
1 Comment
