Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Just for Fun: Target’s Haunted House Video

Posted on October 23, 2015 by bermanevansretail

Target is working very hard this year to expand its Halloween-related sales. It is doing tie-ins with manufacturers and has even produced a a six-video series for showing on YouTube. [Click the upper of the video below to access the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment

Interesting Retailing Quotes and Data on Social Media

Posted on October 13, 2015 by bermanevansretail

The Retail Owners Institute has assembled an interesting assortment of quotes from a self-selected sample of retailers (two-thirds of whom operate only one store) regarding their social media practices, and conducted research on this topic. Even among small retailers, social … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 2 Comments

Better Understanding Search Marketing Circa 2015

Posted on October 12, 2015 by bermanevansretail

For organizations and individuals who are interested in driving more traffic to their sites, understanding search marketing is quite important. Consider the following observations and infographic on the state of search marketing from JBH, a British content marketing agency: “Search … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment