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Category Archives: Online Retailing
How Shoppers Are Saving Money
Many shoppers remain extremely price conscious when buying goods and services. The Internet and mobile devices are often used to track down the best prices. As eMarketer reports: “Smart shoppers are consulting multiple platforms to aid with shopping and to save … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, eMarketer, experiential retailing, mobile shopping, online shopping, opportunity, technology, trends
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Online Shopping Expected to Boom During Holiday Season
eMarketer states that online shopping is forecast to do quite well this holiday season: “Despite an economy that continues to be tough for many consumers, another strong U.S. online holiday shopping season is taking shape. Consumers will turn to the Internet … Continue reading
Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, eMarketer, experiential retailing, merchandising, multichannel, online shopping, opportunity, shoppers, social media, trends
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Mobile App Privacy Concerns Varies by Segment
As retailers turn more to mobile apps, they need to understand the privacy concerns of their customers. Click the chart to learn more from eMarketer.
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing
Tagged app, customer expectations, ethics, identity theft, mobile shopping, online shopping, privacy, segmentation, shoppers, social media, trust, video
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