Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Mobile Retailing and Germany

Posted on September 20, 2012 by bermanevansretail

Shopper interest in mobile retailing is not just growing in the United States. It is beginning to take off in other countries. According to comScore Mobilens, a prime example is Germany. Click the chart to learn more from eMarketer about the … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , , , , | 1 Comment

Please Sign Up to Follow This Blog! It’s Free. :-)

Posted on September 19, 2012 by bermanevansretail

Just enter your E-Mail address after clicking the “Follow” box at the top right and you’ll regularly receive our posts. More than 465 posts already — and counting. If you see a post you find interesting, please comment or like … Continue reading →

Posted in Careers in Retailing, Global Retailing, Online Retailing, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment

Setting and Measuring Social Media Goals

Posted on September 19, 2012 by bermanevansretail

More and more retailers have become involved with social media. They recognize the importance of this tool. However, some retailers still have not set specific social media goals or determined the metrics for measuring social media success. Look at the … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment