Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Online Shopping in Latin America

Posted on October 27, 2012 by bermanevansretail

Recently, comScore conducted research on the online shopping behavior of Latin American consumers. It found that most consumers started their online shopping trip by going directly to the retailer’s Web site. Click on the eMarketer chart to learn more.  

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

How to Reduce Online Shopping Cart Abandonment

Posted on October 26, 2012 by bermanevansretail

Bronto Software is one of the leading firms in providing E-mail and cross-channel marketing solutions for retailers. It regularly produces excellent white papers. Click the image to see Bronto’s report on shopping cart abandonment called “From Abandonment to Conversion.”  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments

Can Amazon Really Be a Book Publisher? Some Competitors, Say NO

Posted on October 22, 2012 by bermanevansretail

For years, Amazon has been clobbering store-based book retailers through its low prices on both E-books and print books. So, is it really any surprise that those same retailers do not want to assist Amazon’s efforts to be a successful … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment