Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Experiential Retailing Keeps on Evolving

Posted on February 24, 2013 by bermanevansretail

Whether operating stores and/or running an online business, retailers must continuously strive to offer shoppers the best experience possible — or competitors will win them away. Oracle recently published an in-depth report on experiential retailing. It concluded that: “Consumers want retailers … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

How Shoppers Use Digital Tools

Posted on February 23, 2013 by bermanevansretail

As we know, the digital revolution has dramatically changed the consumer’s mode of shopping. Here are some of the more interesting developments. Retail Touchpoints states that: “Consumer use of digital tools is increasing significantly, doubling or tripling since 2010, according … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

What’s Ahead for Gilt Groupe and Other “Flash Sale” Retailers

Posted on February 17, 2013 by bermanevansretail

This is a pivotal time period for Groupon, LivingSocial, Gilt Groupe, and other online “flash sale” retailers. For example, as noted by Daily Deal Media:”Groupon is trying to dig itself out of the trenches and increase its value again. It’s … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment