Category Archives: Global Retailing

Read about how domestic and foreign retailers are performing around the world.

A Geotargeting Case Study

Posted on October 21, 2012 by bermanevansretail

Recently, Mandarin Oriental’s Miami luxury hotel hired iProspect to help it better target prospective customers. It used a location planning technique known as geotargeting to discover more about the surrounding area and better focus its promotion efforts. It also targeted Latin … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

Home Depot Learns the Hard Way: Chinese Not Do-It-Yourselfers

Posted on October 15, 2012 by bermanevansretail

For decades, Atlanta-based Home Depot has focused on do-it-yourselfers (DIYers) — customers who buy products and then install them or set them up themselves. But in China, Home Depot has found that customers are not that interested in being DYIers. So, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

We Just Hit 500 Posts!

Posted on October 12, 2012 by bermanevansretail

We hope you are finding this blog to be lively, informative, and worth repeated visits. If you have not yet done so, PLEASE sign up to follow the blog. Just enter your E-mail address and click “Follow.” Thanks!!!!!!!!!!!!!!!!!!!!!!!!!! And — … Continue reading →

Posted in Global Retailing, Online Retailing, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment