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Category Archives: Global Retailing
Shopper Wants Versus Needs in 2013
Now that the Great Recession is mostly behind us (although there will still be trouble spots and ups and downs in 2013), will shoppers be increasing their purchases of goods and services they “want” versus those they “need”? According to … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, economy, needs, opportunity, recession, retail analytics, shopping, trends, wants
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Online Shoppers: A Global Perspective
Although consumers in the United States generate the most online sales dollars each year (with $385 billion expected in 2013), China has the greatest number of online shoppers (with 271 million in 2013). Check out this table from eMarketer; and … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged China, customer expectations, experiential retailing, global, merchandising, mobile shopping, online shopping, opportunity, shopping, success, trends, United States
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Augmented Reality: “Magic Mirrors” Getting Even More Attention
As we have reported before in two different posts (1, 2), in-store augmented (virtual) reality has been garnering a lot of attention. Now, Great Britain’s Tesco can be added to the list of retailers that are trying out some form … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged advertising, augmented reality, customer expectations, experiential retailing, kiosk, Magic Mirror, merchandising, multichannel, opportunity, Retec Interface, shopping, technology, Tesco, trends
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