Author Archives: bermanevansretail

Employees: A Key Costco Competitive Advantage

Posted on August 3, 2012 by bermanevansretail

Costco has a big advantage over most of its rivals: loyalty from both its customers (who renew their memberships at high rates) and employees (who rarely turn over). In this video, Costco founder, chairman, and former CEO Jim Sinegal explains that advantage to … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , | 3 Comments

Target at 50

Posted on August 3, 2012 by bermanevansretail

Target senior archivist Tony Jahn gives a video overview of Target’s first 50 years. Learn what makes one of the largest retailers tick — and draw such loyal customers. Read the full story at abullseyeview.com.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , | 1 Comment

Geolocation Services on the Rise

Posted on August 1, 2012 by bermanevansretail

As eMarketer reports: “The percentage of Americans using mobile phones to find local information is  increasing dramatically, and the number of people in the U.S. broadcasting their location through geosocial sites is ticking steadily upwards.” This has major implications for … Continue reading →

Posted in Part 4: Store Location Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment