Author Archives: bermanevansretail

Personalized Communication Via Multiple Channels

Posted on August 6, 2012 by bermanevansretail

According to Pitney Bowes: “There is a fine line between what a consumer believes to be junk or a valuable piece of information, so it can be easy for a company to fall in to the junk category, but with … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment

Using QR Codes to Prevent Showrooming

Posted on August 6, 2012 by bermanevansretail

As we have blogged several times (see this post, for example), bricks-and-mortar retailers are doing all they can to reduce shoppers’ use of showooming — whereby they visit a retail store to learn more about products and then buy online. A … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Why Pricing Technology and Assortment Solutions Are Vital For Retailers

Posted on August 4, 2012 by bermanevansretail

Gilon Miller, the chief marketing officer of Upstream Commerce, (a software leader in retail intelligence, pricing intelligence, and assortment intelligence) recently made two detailed posts at his company’s blog on pricing technology and assortment solutions. He covered a lot of good … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , | Leave a comment