Author Archives: bermanevansretail

Leading Retail Groups on LinkedIn

Posted on August 1, 2012 by bermanevansretail

Michael Howard, a professional resume writer and the host of two LinkedIn groups, has listed dozens of retail groups that are active on LinkedIn at his blog. Howard cites the names and size of dozens of groups — many career-related … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

How to Better Use Pinterest in Market Segmentation

Posted on July 31, 2012 by bermanevansretail

Pinterest (an online pinboard, where you can “organize and share things you love”) is a social media phenomenon, attracting millions of users each day — who “pin,” browse, get receipes, etc. Now, it is time for retailers to better utilize Pinterest … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

E-Commerce & Multi-Channel Fulfillment

Posted on July 31, 2012 by bermanevansretail

In a recent white paper, Exel (a contract logistics provider) noted that: “Due to the rapid increase in online sales, many retailers are outgrowing their supply chain infrastructure, forcing a decision of how and where to invest. Because of this … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment